Why do you need social media for your apartment complex?

We can give you 6 great reasons!

Social Media…

• Connects you with your new potential residents
• Shares important community news with your residents
• Increases the visibility of your community online
• Improves your resident retention rates
• Increases your referral potential dramatically
• Challenges your competition!

How do you use social media for your apartment complex?

Facebook and Twitter are two of the best social media platforms for finding and connecting with renters. Here are a few tips for using these two channels to really connect with your new and existing audience:

Facebook

• Share content about features and benefits of your apartment complex. Set yourself apart from the competition by highlighting your uniqueness (location, events).
• Post pictures of the interiors of an apartment and the amenities that you offer (pool, gym, etc.). Images are shared much more than just written text so be sure to use large images (at least 504×504 pixels).
• Show potential renters how other residents enjoy living in your apartments. Encourage renters to share images of volleyball games, pool parties and the like on your Facebook wall.
• Let your renters know about upcoming events, maintenance issues and updates and invitations to complex-wide gatherings.
• Like Facebook pages that may potentially have the type of audience you are seeking (a college’s fan page, a sports team page, etc.)

Twitter

• Post short (140 characters or less) messages inviting Twitter users to check out your website. Include a link to either your website’s homepage or your Contact Us page to capture their information.
• Share images of the layout of your apartments, furnished and unfurnished to give new prospects a good sense of how things look.
• Give a link to articles that new and existing renters could use such as your city’s calendar of events, restaurant listings, and where to find the post office, laundromat, etc.
• Ask general questions about what potential renters are looking for in an apartment: location, type of community, location, and so on.
• Post upcoming events that may be of interest to potential renters.

So remember, building owners and managers like you need to explore all available avenues to reach prospective tenants. Social media marketing is one way to get your properties top of mind for businesses looking for a new space. It takes a bit of legwork, but the payoffs can be bountiful.

By: Jacquie Pirnie

Jacquie is our intrepid Social Media Director. She adores discovering new and exciting places to eat frozen yogurt.

You can find out more about her here:

http://www.linkedin.com/in/jacquiepirnie/